India’s Media & Entertainment industry (M&E) is primed for the next phase of growth, fueled by the digital revolution and evolving content consumption patterns. Forecasted to touch the $43.93 billion mark by 2024, M&E companies’ key focus is to modernize content production & distribution operations and transform audience experience across the world.
From cloud-native rendering to audience insights to AI-enriched personalized content, leaders in the industry are leaving no stone unturned in leveraging technology to transform the business. Tech leaders are at the forefront of this tech revolution and have to constantly stay on top of changing technology trends.
At the recent edition of ‘Digital Leaders Club’ curated by CORE Media and powered by Google Cloud India, CIOs and digital leaders from diverse organizations in the sector and Google Cloud India executives discussed the various technological advancements in the Media & Entertainment industry and how to enable business transformation with Google Cloud.
Anoop Mathur, Founder - CORE Media, opened the conversation by talking about how digitalization has changed the way users consume content today and how industry leaders are leveraging innovative strategies to keep users engaged. Joining Mr. Mathur as a co-host in this discussion was A Bala from Google Cloud. The key points highlighted by the CXOs and digital leaders attending the discussion were as follows:-
- CIOs in the media and entertainment industry are looking to AI and ML technologies for enhancing customer experience, creating more localized high-quality content, and making data-based decisions.
- This industry being hyper-competitive, acquiring the mindshare, timeshare, and market share of the audience is a critical objective for businesses. They seek to leverage cloud and innovative technologies to enable faster content creation, deployment, and monetizing of newer formats of content.
- CIOs here, seek robust technology platforms and infrastructure to deliver a seamless user experience across mediums, maintain quality of service and achieve precision in data insights.
