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IT Functionalism Takes Center Stage

IT Functionalism Takes Center Stage

IT is under increased pressure to deliver value at a time when organizations prioritize sustainable, inclusive, and resilient growth. In a world that is digitally disrupted, technology is not just an enabler anymore. It must deliver compelling real-time customer experiences, ensure faster time to market, deliver cutting-edge analytics to decision makers and enable a culture of innovation across the board.

In the new normal, where physical boundaries are diminishing, IT is also expected to empower people within and beyond the dividers of the enterprise to collaborate with each other in novel ways.

While enabling this extraordinary transition, technology leaders are unanimously opting to stand by that well-established rule of thumb---“doing more with less”. How do they ensure that technology delivers ‘more’ in the excessively challenging times, with lesser and lesser resources at disposal—be it people, budgets or time.

The 7th edition of Digital Leaders Club, curated by CORE Media and sponsored by Google Cloud, reiterated how CIOs are walking the tightrope to constantly achieve more from less.

“We see technology leaders across industries wanting more from their key technology investments—be it cloud, AI, ML or IoT. This will continue to be a dominant factor that drives the future technology roadmaps of enterprises,” said Anoop Mathur, Founder & President, CORE Media, who moderated the discussion featuring senior CIOs from the industry and leaders & experts from Google Cloud.

“CIOs are spearheading the most critical initiatives that define customer and employee experience in the new normal. While at it, they are visibly prioritizing technologies that help them improve time to market and are easy to use & scale. We are seeing optimization and security emerging as the common thread in almost all of these programs. We, at Google Cloud, enable our customers to achieve this goal in the most uncomplicated ways,” said Chintan Shah, Regional Sales Manager, Google Cloud.

Addressing Real life challenges

One CIO, representing the manufacturing sector, shared how his organization, irrespective of being a late starter, is fast-tracking its journey towards cloud while actively embracing AI/ML. He has also initiated multiple IoT projects within the group. However, several projects running in parallel often turn out to be complex, time consuming and costly.

Another CIO from the financial services technology sector echoed this sentiment and added, “We are focusing on building a culture of innovation, not just internally, but for the entire ecosystem of our customers comprising financial & payment companies. Financial services sector also needs an infrastructure that addresses the mindboggling transaction volumes that it deals with on a daily basis. We have already embraced cloud and modernization, and will invest on advanced automation technologies that will help us achieve these outcomes.”

Many technology leaders emphasized the fact they have a needle-like focus on cost optimization while driving these critical projects—which is often a challenge.

“Google understands that IT leaders are at intense pressure to optimize and control costs. Our innovative payment models like pay-per-request along with a host of capabilities and tools help customers to do this without hassle,” said Rajat Pandit, Customer Engineering Manager, Google Cloud India.

CIOs are enabling new ways to engage with customers and are making ‘digital’ the heart of their transformation and modernization roadmap. They are also increasingly looking at technology options that allow them to drive long-term outcomes and sustainable models for the business. The latest edition of Digital Leaders Club once again underscored that smart technology decisions will influence how enterprises are going to be remodeled for the future.


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