Customers today expect high-quality, personalized products & services delivered promptly, with convenience and efficiency. Enterprises are leveraging agile methodologies and GenAI-driven transformations to swiftly grasp customer needs and respond effectively with accuracy.
In a knowledge exchange session, curated by CORE Media, in association with Intel and TCS, CIOs and digital leaders explored innovative approaches to product engineering.
Anoop Mathur, Founder, CORE Media, Venkat Narsi Varadarajan from Intel India, and Rupesh Kumbhare from Wipro discussed how GenAI technologies are revolutionizing product development and impacting R&D processes.
Some of the key points highlighted by CIOs and digital leaders who attended the discussion were:
- Generative AI (GenAI) revolutionizes product development by automating tasks, sparking creative ideas, and personalizing experiences. This enables enterprises to deliver high-quality, custom-fit products faster, meeting the ever-changing demands of today's customers.
- CIOs and digital leaders shared their experiences in integrating GenAI into their infrastructure. Challenges included managing diverse regional requirements, developing comprehensive databases, and ensuring high accuracy in AI applications. They emphasized that while AI offers significant potential, the high costs associated with AI development and deployment remain a barrier.
- Experts from Intel and Wipro discussed democratizing AI to make it more accessible, consolidating CRM systems for better regional integration, and investing in infrastructure to support AI initiatives. CIOs elaborated on the need for more cost-effective AI solutions and robust proof-of-concept (POC) processes to encourage broader adoption. By focusing on sustainability & ROI, enterprises can make informed decisions that ensure AI investments drive tangible business value.
