The BFSI sector has undergone some tectonic shifts in the last two years, which has fundamentally reconfigured the entire ecosystem. With the global disruption enabling players to emerge stronger and more resilient, firms are now adopting Digital Transformation and cutting-edge technologies with unprecedented speed. Data analytics, AI/ML, high-performance computing, cloud, etc are emerging as strategic priorities as enterprises shift their business focus to digital.
At the recent edition of ‘Digital Leaders Club’ curated by CORE Media and powered by Google Cloud India, CIOs and digital leaders from diverse organizations in the sector and Google Cloud India executives discussed the various technological advancements in the Media & Entertainment industry and how to enable business transformation with Google Cloud.
Anoop Mathur, Founder - CORE Media, opened the conversation by talking about how digitalization has changed the way users consume content today and how industry leaders are leveraging innovative strategies to keep users engaged. Joining Mr. Mathur as a co-host in this discussion was A Bala from Google Cloud. The key points highlighted by the CXOs and digital leaders attending the discussion were as follows:-
- Data is of key focus for CIOs in the BFSI sector for capturing the customer journeys, events, and related incidents to yield more customer-focused and business-driven opportunities which can be monetized.
- Banking and financial service institutions, being more customer-centric, are constantly evolving their service applications with new features and engagement models. To improve collaborations and gain agility, Low code – No Code AI tools are potential technological solutions for this industry.
- Leveraging the Cloud models in these verticals is on the rise as there is a gamut of tools and technologies available for enterprises’ digital journeys, including infra and app modernization. CIOs continue to look for solutions and technology partners who can support their enterprise throughout the transformation to generate incremental business value along the journey.
